# See which keywords actually drive your organic traffic

In Google Analytics you see your organic sessions, but not the keywords behind them.

Keyword Hero matches your Google organic keywords with real user behavior and conversions from Google Analytics, so you can see exactly which searches drive your traffic.

Free planNo credit cardPowering 24,000+ companies

## Search intent

- Transactional
- Commercial
- Navigational
- Informational

## Organic ROI

+38% MoM

### Google Analytics · Organic search

99% match

### Keyword Performance

| Keyword                        | Sessions | Conversions | Revenue |
| ------------------------------ | -------- | ----------- | ------- |
| waterproof hiking boots        | 3,420    | 142         | $—     |
| best merino base layer        | 2,180    | 98          | $—     |
| how to layer for winter hiking | 1,640    | 63          | $—     |
| lightweight 2 person tent      | 1,290    | 71          | $—     |
| **+ 1,284 more keywords restored**|        |             |         |

### Why Keyword Hero

## Eliminate inefficiencies in traffic and conversion

One connected view of every organic keyword, from search query, to session, to conversion.

### Your complete organic keyword performance, restored

Your organic keywords connected to sessions, bounce rate, page views and conversions. One overview of what your organic traffic is really doing, mapped to the search query behind it.

- **Overview · *.northpeak.com**
- **Period**: May 23 – Jun 21
- **Organic keywords**: 4.2K
- **Organic sessions**: 38.6K
- **Conversions**: 1284
- **Revenue**: $86.4K

### Organic sessions: top 5 keywords

| Keyword                        | Sessions | Conversions |
| ------------------------------ | -------- | ----------- |
| waterproof hiking boots        | 3,420    | 142         |
| best merino base layer        | 2,180    | 98          |
| how to layer for winter hiking | 1,640    | 63          |
| north peak down jacket         | 1,290    | 71          |

## GEO · Generative Engine Optimization

### See your traffic from ChatGPT, Perplexity & Claude

AI assistants are the new search. Keyword Hero shows you exactly how much traffic ChatGPT, Perplexity, Claude and Gemini send you, so you can watch your AI traffic grow right next to classic organic search.

### Share of AI assistants

| AI Assistant   | Sessions |
| ---------------| -------- |
| ChatGPT       | 612      |
| Perplexity    | 214      |
| Claude        | 168      |

### Top keywords · search intent

| Keyword                        | Sessions | Intent | Bounce | Conversions | Avg. time |
| ------------------------------ | -------- | ------ | ------ | ----------- | --------- |
| north peak down jacket         | 1,290    | TN     | 19%    | 71         | 714m 12s  |
| waterproof hiking boots        | 3,420    | T      | 24%    | 142        | 3m 48s   |
| best merino base layer        | 2,180    | CT     | 31%    | 98         | 2m 55s   |
| how to layer for winter hiking | 1,640    | I      | 38%    | 245        | 5m 06s   |
| gore-tex vs softshell         | 610      | I      | 44%    | 12         | 4m 30s   |

## Search intent

Understand the intent behind every keyword

Keyword Hero classifies every query as transactional, navigational, commercial, or informational, so you align content with what users expect, and know which pages serve the intent behind the search.

## Devices

### Compare performance across devices

Desktop, mobile and tablet behave differently. See where your organic traffic, engagement and conversions actually come from, and optimize for the devices that matter to your audience.

| Device   | Sessions | Avg. pos |
| ---------| -------- | -------- |
| Desktop  | 2,310    | 6.8      |
| Mobile   | 920      | 7.0      |
| Tablet   | 641      | 10.0     |

## Countries

### Top countries by organic sessions

| Country         | Sessions |
| --------------- | -------- |
| United States   | 1,640    |
| United Kingdom  | 280      |
| Germany         | 210      |
| Canada          | 130      |
| Australia       | 96       |

## Brand vs. generic

### Separate brand and non-brand traffic automatically

Brand and non-brand searches serve different goals but are usually counted together. Keyword Hero classifies every keyword by brand intent, so you can tell existing demand apart from real organic growth.

| Type     | Session Share | Bounce | Avg. pos |
|----------| --------------| ------ | -------- |
| Brand    | 12%           | 21%    | 2.5      |
| Non-brand| 88%           | 30%    | 7.4      |

## Our impact in numbers

- 24K+ Satisfied customers
- 89% Keyword match rate
- 18M Keywords restored / day
- 4.2B Sessions analyzed

## Pricing

**Simple and fair pricing**

Start free. Upgrade only when you grow.

### Plans

| Plan        | Price          | Organic Sessions | Features                                         |
|-------------|----------------|------------------|-------------------------------------------------|
| Little Hero | $0 /mo        | 2,000            | Google Analytics upload                        |
| Big Hero    | $9 /mo        | 10,000           | 1 key event tracking                            |
| Giant Hero  | $49 /mo       | 50,000           | 3 key events tracking, keyword search intent    |
| Ultimate Hero | $149 /mo     | 250,000          | 10 key events tracking, keyword data as BigQuery table |
| Ultimate Pro Hero | On request | 250k+         | Dedicated support                               |

### Testimonials

## World’s SEO leaders on Keyword Hero

- “Impressed! Keyword Hero puts (not provided) keywords back in GA, including goals, for a tiny fee.” — Cyrus Shepard, Founder, ZyppySEO
- “The best thing that could happen to post-(not provided) SEO is Keyword Hero. ❤️” — Lukas Zelezny, Keynote speaker, SEO consultant & author
- “The plot thickens. Keyword Hero is a game changer.” — Luke Monaghan, Global SEO Lead, Lululemon
- “How Keyword Hero is eliminating (not provided) & achieving impressive accuracy thanks to clickstream data.” — Rand Fishkin, Co-founder, SparkToro
- “Love Keyword Hero and their impressive semantic algorithm for minimizing (not provided). Helps me big time with analyses for Moz.” — Branko Kral, Director of Analytics & SEO, B King Digital
- “I always recommend Keyword Hero in my seminars. Great tool to close the gap that (not provided) created.” — Felix Beilharz, Top SEO influencer, author & lecturer

## Call to Action

See what your organic search is actually doing

Start restoring your keyword data and connect search queries with real user behavior. Free, no credit card.