**Please note: this article is not related to the actual version of Google Analytics anymore. The content is related to Universal Analytics. Please consult [GA4 documentation](/content/docs/categories/documentation-ga4/index.html) for actual instructions.**

Actual version for this documentation: [**Key event tracking**](/content/docs/key-event-tracking/index.html)

Understanding what the keywords are that used by converting users and not just driving traffic is one of the [most important use cases](/content/docs/find-your-money-keywords/index.html) of Keyword Hero’s data. Focusing on those "money keywords" will have a substantial impact on your total organic sales.

We take great care to make sure to not attribute any incorrect keywords to your sales and conversions so that you can rely 100% on the data the Hero delivers.

## Conversions in Keyword Hero

Understanding which keywords are responsible for your organic conversions is one of the most valuable applications of Keyword Hero. Focusing on them has a huge ROI.

For you to start seeing conversions in your Keyword Hero property, you first must have either a) e-commerce tracking or b) goal tracking _in your main GA property_.

If you don’t have any of that, you can check out [here](https://support.google.com/adwords/answer/1722054?hl=en) how to create Goals, and [here](https://support.google.com/adwords/answer/1722054?hl=en) how you create conversions.

## Set up the conversion in Keyword Hero

You can select either e-commerce tracking or one Goal from your main GA account to be analyzed by Keyword Hero. Whatever you choose as Goal will become the Goal in the Keyword Hero property; the transactions will be transmitted as such, too.

To select your most important transaction / goal to become analyzed by Keyword Hero, you:

1. Go to your Keyword Hero [profile](https://app.keyword-hero.com/profile).
2. Click on the settings icon (the little “gear”) next to the domain that you are interested in: 
3. Choose “Change Settings” in menu: 
4. => you get back to the first step of the setup funnel (“select view”): Select tracking on the bottom of this page (right above the “Save” button) and choose your tracking/goal.
5. Click “Save”.

## Questions about our tracking

There are a couple of questions that arise frequently about Keyword Hero’s conversion tracking:

### Does Keyword Hero support multiple Goal / Transaction tracking?

Unfortunately, tracking multiple Goals or Goals + E-comm tracking is currently not possible. It’s really much harder to do than you’d think but we’re working on it.

### Can I track Events with Keyword Hero?

No, we are not supporting any event trackings. However, you can turn your events into Goals, which you can then select as described above.

### I still can’t see my conversions in my Keyword property?

Very often this is the case after you have changed something the Goal settings of your Keyword Hero property. Make sure that the description for your first Goal looks like this:  The Goal name has to be **Conversion** and the Goal Type **Event.**

The settings have to look like this:

The Category must be equal to **Conversion** and **YES,** you want to use the Event Value as Goal value 🙂

If this was not the problem, or after a couple of days you still don’t get any data, please reach out to us with your domain and email: [support@keyword-hero.com](mailto:support@keyword-hero.com)

### All my conversions have the keyword (not provided).

This will usually happen if your conversions are captured on a third party extension (such as Shopify, Rakuten, etc) or if the conversions happen on a subdomain of yours, such as leads.).

In case you use a **third party extension**, the Hero won’t be able to help you. This just does not fit into GA’s logic and we’re confined by GA.

In the case of a **subdomain**, just add it by adding the subdomain in step 2 of the setup process.

Updated on February 5, 2025