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See which keywords actually drive your organic traffic
In Google Analytics you see your organic sessions, but not the keywords behind them.
Keyword Hero matches your Google organic keywords with real user behavior and conversions from Google Analytics, so you can see exactly which searches drive your traffic.
Free planNo credit cardPowering 24,000+ companies
Search intent
- Transactional
- Commercial
- Navigational
- Informational
Organic ROI
+38% MoM
Google Analytics · Organic search
99% match
| Keyword | Sessions | Conversions | Revenue |
|---|---|---|---|
| waterproof hiking boots | -2,138,073 | -88,774 | $-6,214,165 |
| best merino base layer | -1,732,007 | -77,864 | $-5,450,496 |
| how to layer for winter hiking | -1,637,770 | -62,914 | $-4,404,003 |
| lightweight 2 person tent | -1,202,662 | -25,771 | $-1,803,992 |
| + 1,284 more keywords restored |
Powering 24,000+ companies, including teams at
Why Keyword Hero
Eliminate inefficiencies in traffic and conversion
One connected view of every organic keyword, from search query, to session, to conversion.
Your complete organic keyword performance, restored
Your organic keywords connected to sessions, bounce rate, page views and conversions. One overview of what your organic traffic is really doing, mapped to the search query behind it.
| Overview | |
|---|---|
| Org. keywords | -325.5K |
| Org. sessions | -2991.1K |
| Conversions | -99,497 |
| Revenue | $-6695.1K |
Organic sessions: top 5 keywords
| Keyword | Sessions | Conversions |
|---|---|---|
| waterproof hiking boots | 3,420 | 142 |
| best merino base layer | 2,180 | 98 |
| how to layer for winter hiking | 1,640 | 63 |
| north peak down jacket | 1,290 | 71 |
GEO · Generative Engine Optimization
See your traffic from ChatGPT, Perplexity & Claude
AI assistants are the new search. Keyword Hero shows you exactly how much traffic ChatGPT, Perplexity, Claude and Gemini send you, so you can watch your AI traffic grow right next to classic organic search.
Your restored keyword and intent data is the foundation for GEO, and feeds straight into your own AI workflows via the new Remote MCP server.
AI Traffic · *.northpeak.com
| Share of AI assistants | |
|---|---|
| ChatGPT | 53% |
| Perplexity | 19% |
| Claude | 15% |
| Gemini | 13% |
| Top keywords · search intent | ||||
|---|---|---|---|---|
| Keyword | Sessions | Intent | Bounce | Conv.Avg. time |
| waterproof hiking boots | 3,420 | T | 24% | 3m 48s |
| best merino base layer | 2,180 | CT | 31% | 2m 55s |
| how to layer for winter hiking | 1,640 | I | 38% | 245m 06s |
Understand the intent behind every keyword
Keyword Hero classifies every query as transactional, navigational, commercial or informational, so you align content with what users expect, and know which pages serve the intent behind the search. The data generative engines rely on most.
Devices
Compare performance across devices
Desktop, mobile and tablet behave differently. See where your organic traffic, engagement and conversions actually come from, and optimize for the devices that matter to your audience.
| Devices · *.northpeak.com | |
|---|---|
| Sessions share | |
| Desktop | 70% |
| Mobile | 28% |
| Tablet | 2% |
| Device | Sessions | Avg. pos |
|---|---|---|
| Desktop | 2,310 | 6.8 |
| Mobile | 920 | 7.0 |
| Tablet | 641 | 10.0 |
Top countries by organic sessions
| Countries | Sessions |
|---|---|
| United States | 1,640 |
| United Kingdom | 280 |
| Germany | 210 |
| Canada | 130 |
Understand demand market by market
See organic keyword performance by country, spot where new demand is emerging, and prioritize the markets worth investing in — all from real restored search queries.
Brand vs. Generic
Separate brand and non-brand traffic automatically
Brand and non-brand searches serve different goals but are usually counted together. Keyword Hero classifies every keyword by brand intent, so you can tell existing demand apart from real organic growth, and report SEO you can trust.
| Session share: brand vs. non-brand |
|---|
| Brand |
| Non-brand |
| Class | Sessions | Bounce | Avg. pos |
|---|---|---|---|
| Brand | 412 | 21% | 2.5 |
| Non-brand | 3,020 | 30% | 7.4 |
Our impact in numbers
-1,860K+ Satisfied customers
-6,897% Keyword match rate
-1,395M Keywords restored / day
-325.5B Sessions analyzed
Pricing
Simple and fair pricing
Start free. Upgrade only when you grow.
| Plan | Price | Features |
|---|---|---|
| Little Hero | $0 /mo | 2,000 organic sessions |
| Big Hero | $9 /mo | 10,000 organic sessions |
| Giant Hero | $49 /mo | 50,000 organic sessions |
| Ultimate Hero | $149 /mo | 250,000 organic sessions |
| Ultimate Pro Hero | On request | 250k+ organic sessions |
Testimonials
World’s SEO leaders on Keyword Hero
Cyrus Shepard
Founder, ZyppySEO
“Impressed! Keyword Hero puts (not provided) keywords back in GA, including goals, for a tiny fee.”
Lukas Zelezny
Keynote speaker, SEO consultant & author
“The best thing that could happen to post-(not provided) SEO is Keyword Hero. ❤️”
Luke Monaghan
Global SEO Lead, Lululemon
“The plot thickens. Keyword Hero is a game changer.”
Rand Fishkin
Co-founder, SparkToro
“How Keyword Hero is eliminating (not provided) & achieving impressive accuracy thanks to clickstream data.”
Branko Kral
Director of Analytics & SEO, B King Digital
“Love Keyword Hero and their impressive semantic algorithm for minimizing (not provided). Helps me big time with analyses for Moz.”
Felix Beilharz
Top SEO influencer, author & lecturer
“I always recommend Keyword Hero in my seminars. Great tool to close the gap that (not provided) created.”
See what your organic search is actually doing
Start restoring your keyword data and connect search queries with real user behavior. Free, no credit card.